Gonzy offers a cutting-edge, all-in-one sales and client management platform tailored to empower B2B teams to excel in their operations.
The client was not happy with the the product because users were experiencing frustrations within product so he wanted to re-brand the whole product in terms of user flows and visually. So, I got the opportunity to be the lead designer of the product.

The product team and the client had already conducted user interviews to pinpoint areas for improvement. The main challenge was to how to increase user retention along with new users because users continued to struggle with the core function—finding and converting potential leads.

First thing was to synthesize the gatherings from user interviews so I can get clarity on where to priotrize first.

As I got to know user pain points and clients requirements, my next goal was to understand the old flow and I did found many usability issues along the way.

Analyzing old designs, I noticed that they didn't set up a proper design system so first task was to set up a design system which follows consistency, brand guidelines. We already established a design system to follow for all projects so I just used that and make changes according to brand guidelines.

As we followed Agile process throughout the company, I was required to show re-designs during each sprint to client. At the end of redesign, client was very happy about the designs which became possible due to my teams and manager's support.

Design is a iterative process so it takes time, we don't need to rush it. Also, not to get overwhelmed by big projects as a lead designer. By focusing on one thing at a time really helps in maintaining the composure and confidence to move forward.